THE ULTIMATE LIFESTYLE

HOOCH BLACK is an elite membership and concierge for those seeking next level experiences and exclusive perks worldwide.

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A TRAVEL EXPERIENCE REIMAGINED

Live the jet set life for less and look good doing it. Members save up to 60% at over 100,000 hotels and resorts worldwide.

FASHION WEEK, COACHELLA, DERBY, SXSW, GRAMMYS...

HOOCH BLACK members have access to curated experiences within the most sought-after events across the globe.

WE'LL HANDLE THE DETAILS

Living the high life on the go has never been so easy. From reservations to bookings, questions to recos, live chat with a personal concierge and kick back with a cocktail while we curate the plans.

NO MORE IMPOSSIBLE TABLES

HOOCH BLACK members have access to preferred reservations at the hottest restaurants plus perks including comped champagne, reduced tabs, late night table deals and more.

THE NEW STANDARD IN COCKTAILS

Explore exclusive venues and libations not available to regular HOOCH members + private tastings, mixology classes, celebrity chef pairings and more.

BECOME A FOUNDING MEMBER

Apply now and pay just $295 for one of only 295 Founding Memberships*

*Current HOOCH members may apply credit toward HOOCH BLACK membership. See FAQ for details.